index_actiance.png

Actiance

Actiance helps organizations get ahead – and stay ahead – of the risk within their electronic communications. With innovative capture, archiving and monitoring solutions, customers can leverage the productivity benefits of email, social, mobile/text messaging, websites and voice while efficiently strengthening their compliance and e-discovery initiatives. 

Responsive Design

Actiance

 

Actiance helps organizations get ahead – and stay ahead – of the risk within their electronic communications. With innovative capture, archiving and monitoring solutions, customers can leverage the productivity benefits of email, social, mobile/text messaging, websites and voice while efficiently strengthening their compliance and e-discovery initiatives.  Actiance is a thought leader in their industry, but we found that users were coming to look at their resources, then leaving the site. Our team did a full UI/UX audit, pinpointing their target audience personas and suggesting improvements to lower bounce rates and get their users to convert. Despite a small budget and a plethora of content, we were able to increase traffic and customer conversion with an effective redesign.


View Prototype

 
 

Creating Visual Organization

A clear design hierarchy is constant throughout the site, reinforcing the brand to visitors. Bright links and CSS animations make calls-to-action irresistible, while engaging infographics and interactive content set Actiance apart from the typical brochure website.

 
 
 
 
 

Responsive Design

The responsive site scales seamlessly to give the ideal experience on any screen or device. The fluid layout of the content enabled a clean transition from desktop down to mobile. This is crucial - because 28% of Actiance’s traffic visits on a tablet or mobile device.

 
 
 

Elements

Keeping the site clean, fast, and user friendly were top of mind when creating UI elements. The Actiance site was created with a modern edge through color, typography, iconography, imagery and form elements. The consistent use of the brand colors created a unified, vibrant brand presence.

 
I designed a fully responsive site that drives users to proper conversions, while making it easy for individuals to do their own search for specific content.

I designed a fully responsive site that drives users to proper conversions, while making it easy for individuals to do their own search for specific content.

 
 
A custom set of iconography was created to help underscore the content.

A custom set of iconography was created to help underscore the content.

 
Images that felt inauthentic were replaced with candid photography that spoke to the tone of the brand.

Images that felt inauthentic were replaced with candid photography that spoke to the tone of the brand.