Fast casual restaurant chain Firehouse Subs has grown tremendously over the past few years. To reflect this growth, provide franchise information, and create a better showcase and ordering process for their award-winning food, Firehouse Subs partnered with us to completely redesign their website.
Franchise and Foundation
Firehouse Subs Public Safety Foundation has taken off since its start in 2005, granting almost twelve million dollars to hometown heroes for lifesaving equipment. This section of the website gives visitors opportunities to learn about the foundation and donate through a secure third-party portal. A secondary function of the website is to provide interested parties with information about opening their own Firehouse Subs locations. To accomplish this, we set up a microsite specific to this audience that guides them through the entire process, from learning about the franchise to filling out the contact form for an application.
With almost 1000 locations and counting, Firehouse Subs is everywhere. They needed a website that their customer could access anywhere and from any device.
Firehouse Subs came to us with a well established brand. So we translated the feeling on the brick and mortar stores to the website by using textured backgrounds, typography, illustration and icons.
Firehouse Subs has seen incredible expansion—and with it, encountered the need for consumers to be capable of easily finding their closest one. To address this, we built a locator map that allows consumers to input their zip code or utilize their device location. Once viewing the nearest Firehouse Subs locations, consumers can select a favorite, enabling the website to then provide a quicker ordering experience on their next visit.